An effective search engine optimization (SEO) strategy involves a combination of on-page and off-page SEO. While search engine algorithms are constantly changing, what you do outside of your website still matters. After all, 50 per cent of ranking factors are tied to your off-page SEO strategy.
In this post, we'll cover everything you need to know about off-page optimizationWhat is Off-Page SEO?
Off-page SEO Service in UK refers to the optimization efforts and tactics you use outside of your website's domain. These are tactics that do not involve optimizing or publishing content on your website. Ultimately, the goal of your off-page SEO strategy is to improve your site's authority, popularity, credibility, and relevance across the web.
On-Page vs. Off-Page SEO
So what is the difference between on-page and off-page SEO?
The debate about "on-page vs. off-page SEO” is not really a debate so much as an attempt to differentiate between two equally important optimization practices. Simply put, any SEO work you need to do on your website, such as content writing, falls under on-page SEO, while the rest of the tactics are off-page SEO. Some of the on-page SEO tactics that an SEO agency can offer your business include the following:
• Content writing
• Internal connection
• Keyword research
• Uniform Resource Locators (URL) structure.
• Metadata and caption tag optimization
• Alt text attributes
• Secure Sockets Layer (SSL) website security.
• Site performance monitoring
• Granular navigation
• Basic website functions
• Ensuring friendliness for mobile devices
• Designation of the scheme
• Site experience signals
Below are some off-page SEO services and tactics:
• Backlinks
• Social media for SEO
• Domain authority
• Local SEO
• Public Relations (PR) campaigns
We will review these off-site SEO services in the discussion below.
Off-site SEO strategy best practices for businesses1. Link Building
In answer to the question, what is off-page SEO? link building is one of the first things that comes to mind. Link building combined with solid on-page and technical SEO fundamentals is critical to driving organic traffic, especially in competitive industries. In case you needed a refresher, link building is the process of creating backlinks (or one-way hyperlinks) to a website in order to increase its search engine visibility. Think of backlinks as a sign of trust in your page. If that vote comes from a trusted source like a government website (.gov), non-profit organization websites (.org), and content aggregators (like Wikipedia), it's a massive boost to your website.
Google representatives have often emphasized that quality content is still the number one factor. However, in second place is link building - that is, quality link building, which includes authoritative sites with a high Domain Authority (DA) or Domain Rank (DR), such as the sites we mentioned above.
The best SEO experts will want you to get more quality links from authoritative sites. They know that off-page SEO strategies relying on spammy, dodgy backlinks will not produce results.
Here are some of the link-building techniques that work in 2022 and beyond:
• Use Help a Reporter Out (HARO) to become a resource for bloggers and reporters.
• Top SEO experts usually recommend publishing long content (1,500 words or more) that deals heavily with the topic.
• Find broken links and contact the owner of the resource and offer to replace the link to one of your pages.
• Find unrelated brand mentions and ask the content owner to link to the page they mentioned
Providing fresh and quality content is one of the keys to getting more quality links from other websites. This strategy is one way in which on-page and off-page SEO work together.
2. Increase your brand's E-A-T
To be in Google's good graces, you need to improve the E-A-T, or Expertise, Authority, and Trustworthiness, of your content.
Expertise requires you to demonstrate how well you know your niche – an important aspect of your off-site SEO strategy. In addition to displaying the correct credentials, you need to be able to present accurate, useful and truthful information to your readers. The more you demonstrate your expertise, the more authority you become.
Like expertise, authority can be demonstrated through your content, such as videos, blogs, webinars, and podcasts. If you have industry experts in your organization, use them to provide insight when creating content. Another way is to create case studies that show (not tell) the results of your products or services and demonstrate your subject matter expertise. It's a real testament that you know what you're doing.
Finally, credibility is established after you successfully demonstrate your authority. Another option to improve this is technical SEO. For example, in eCommerce, you should not only optimize your site but also have an SSL certificate implemented. Google reports that 70 per cent of first page results on search engine results pages (SERPs) come from SSL-certified websites. In this way, you show credibility not only to site users but also to search engines. When your credibility drops, you may need to do reputation management. A top SEO agency with this type of service will be a big help.
3. Optimize content marketing and SEO
Content marketing and SEO go hand in hand. In fact, it's hard to come up with examples of off-page SEO without bringing up content marketing. Many believe that content marketing is only about publishing content on your website. However, the best SEO experts will tell you that there is much more to it than that.
Content marketing is the strategic process of creating, distributing and publishing content that engages and delights your target audience. To achieve this, your content must be relevant, valuable and compelling. In addition to link building, content marketing can also be part of your social media marketing and PR campaigns.
4. Optimize social media for SEO
Social media is one of the more interesting examples of off-page SEO. While there are SEO link-building services, they won't do much for your SEO because social media is notorious for not having "no follow" links. When linking to an external website, the no-follow link has a "no follow" attribute in the code. Simply put, it gives no authority to your website.
So what is the purpose of social media for off-page SEO? It serves to improve brand awareness and lead generation. It is also a great way to generate organic traffic to your website. Therefore, SEO link-building services should include social media in the overall strategy.
5. Improve DA and site authority
Domain Authority and Page Authority (PA) are metrics developed by Moz that predict how well websites and entire websites will rank. There are tools you can use to measure your DA and PA score, which can range from zero to 100 and are based on many factors.
After checking your DA, there are several things you can do to improve your score, such as:
• Increase social signals
• Improve page loading speed
• Make your website mobile friendly
• Improve technical SEO
• Perform on-page optimizations
• Use the other off-page SEO tactics listed earlier
6. Use Google Business Profile for Local SEO
46 per cent of all online searches are local searches. This means that a lot of people are looking for local businesses online. One way to strengthen your local presence is to secure listings on your Google Business Profile, formerly known as Google My Business, and other citations. Make sure your business name, phone number, address and other information are consistent across all your profiles.
7. Digital PR campaigns
PR campaigns are great for introducing new products and services and announcing company events and promotions. Some digital PR campaigns include conducting online interviews, press releases and advertisements. Advertorials are advertisements packaged as news. These are sent to online news media.
Consider digital PR campaigns as part of off-page SEO services. It's a great way to position yourself as an industry leader. These campaigns put your business in the spotlight – increasing brand awareness and referral traffic.
How can an SEO agency help?
A seasoned SEO company like Thrive offers top-notch off-site SEO services. Our experts work with your team to formulate a unique strategy to grow your business.
First, we conduct a comprehensive website audit to determine where your business sits on the digital marketing spectrum. We then identify the gaps in your internet marketing strategy, including off-site SEO services. Finally, our SEO company suggests steps for your business to increase organic traffic.
Redgates is a results-driven SEO company in USA with over 15 years of experience. We work with businesses of all sizes. Call us today or fill out this form to schedule a free consultation.
