What is
a digital marketing strategy?
In the modern age of business and technology, a strong digital marketing agency in UK is critical to an organization's success. Companies that thrive in the digital world typically allocate significant resources to developing digital marketing strategies. In the process, organizations can reach customers on various digital platforms, resulting in positive revenue gains and better conversion rates.
From a higher level perspective, marketing strategy is the process of identifying specific marketing objectives. The overall United Kingdom digital marketing service will highlight achievable goals for both traditional (print, radio, broadcast) and digital channels. With established strategies and goals, persuasive marketers will evaluate the various marketing tactics necessary to achieve those strategic goals.
- Owned Media — Owned media are any communication channels that an organization owns and operates under its full control. From websites and blogs to podcasts and video channels, organizations can use custom media to fit almost any marketing strategy or tactic.
- Paid Media – Paid media platform refers to the third party which displays in exchange for compensation from the owner. From sponsored content to influencer marketing and digital advertising, paid media dominates many digital marketing strategies.
- Earned Media — Earn media refers to a third-party platform that is completely separate from the other company or brand. In the digital world, this type of exposure often comes in the form of awards, testimonials, reviews, or user-submitted content.
Ultimately, a digital marketing strategy will seek to maximize the impact of owned, paid and earned media in the digital world. As a result, these marketing strategies will involve multiple channels and approaches – including website content and blogs, as well as online advertising, testimonials and reviews.
How is marketing strategy different from marketing tactics or campaigns?
While marketing strategy involves identifying goals, marketing tactics represent the specific steps or actions needed to achieve those goals. In the process of creating a marketing strategy, it is also necessary to create tactics for defining the plan and timelines. Otherwise, it can be difficult – if not impossible – to properly execute your marketing strategy and achieve your marketing goals.
Best Digital marketing agencies in UK campaigns are also critical to ranking in this discussion. These digital campaigns involve the execution of marketing strategies across all digital channels of the organization. Our marketing tactics used to execute these campaigns often vary by channel, audience, and other factors. However, an effective digital marketing campaign will reflect a broadly similar message across multiple channels.
What are some common examples of digital marketing tactics?
Countless digital marketing tactics often adapt to different organizational goals and marketing strategies. However, there are a few common digital marketing tactics that many organizations use successfully, including:
Search Engine Optimization (SEO) — SEO refers to the practice of optimizing content to improve rankings on major search engines. By following established SEO practices for all digital content, organizations can better reach potential customers through the major search engines.
Social Media Marketing (SMM) – SMM is the practice of using social media networks to reach customers and communicate company messages. Businesses that use social media marketing tactics effectively can reach customers directly through their preferred social channels.
Digital Advertising – Digital advertising refers to the placement of business advertisements in various online locations, including search engines and social media networks. Paid campaigns in search results and pop-up ads are examples of the best digital advertising.
Pay-Per-Click (PPC) Advertising – PPC advertising is a subset of digital advertising where companies place ads on third-party websites to drive online traffic. But unlike other forms of advertising, companies only pay for PPC advertising when the user clicks on the link.
Content Marketing – Content marketing is the practice of using company-owned media channels to target potential customers. When companies regularly create and publish high-quality content, it can help improve rankings and increase traffic to their website.
Website Marketing – When it comes to content marketing, an organization's website is an extremely powerful tool. By creating geo-targeted and optimized landing pages, an organization can become a thought leader in their industry and capture potential customers with effective call-to-action messages.
Email Marketing – Used to promote engagement with a current or potential audience base or to strengthen customer relationships. Email marketing services are a powerful tool with proven success.
Downloadable Content – As a subset of your website strategy, downloadable content provides an effective way to generate leads. Top digital marketing Companies in United Kingdom can produce high-quality content that prospects can download for free while providing valuable contact information.
All in all, there are many different marketing tactics that organizations use every day. Successful marketers can identify goals and then choose appropriate tactics to achieve those goals while focusing on overall strategy, business needs, and budget constraints.
What does a digital marketing strategy look like?
A digital marketing strategy involves assessing specific goals that are achievable through online channels. At a time when many consumers are transacting on their mobile devices, a well-executed digital marketing strategy can be critical to an organization's success.
In this context, it is important to conduct an audit of the current state of the organization's media assets. This means that marketers must evaluate their organization's own, paid, and earned media.
Need help implementing a digital marketing strategy?
If you need help creating or implementing a digital marketing strategy, joining Redgates can be extremely valuable. As the leading voice in the marketing world, redgates helps its members through analytical publications, certifications, networking and many other member benefits. If you are interested in improving your marketing skills and network, join Redgates today!
