Have you been working on the SEO of your website for a long time, but you are not getting the desired result?
Are you worried and looking for a solution?
Do not worry because this is the time when you need to do a technical audit of your website on the following points:
- Usability of the site
- Content quality and readability
- Page loading speed
- Website images
- Header tags
- Broken links
- Page layout and format
- Content on the Contact Us page
- Site navigation
- Optimizing the site for mobile
- Social shares
A technical audit of the website is necessary because in recent years it has been shown that, in addition to Off-page SEO activities, the above factors also affect the ranking of the website in the search results.
So, if you are still completely focused on searching, inserting and using keywords, optimizing meta tags, and building links, then you need to focus on website audit for effective SEO services and better results.
Below are some tips that can help your website's SEO
a) Work on the usability of your website – A good website will keep users engaged and stay longer. It was also seen that visitors tend to visit the site again if they had a good experience. UX and UI also matter if a prospect is to be converted into a customer. So check the usability of your website and improve it for better user engagement.
b) Create engaging, readable and descriptive content – To improve the dwell time on your website, you need to create engaging and long content (as most preferred by Google). While word count doesn't matter if the content lacks readability and interest, the first requirement here is to create content that suits the user's interest, is well written, easy for visitors to understand, detailed and has a relevant call to action.
To make the experience of reading content even more enriching for users, it is recommended to add content in multiple formats such as videos, slideshows and audio. This step will not only improve the user experience but also signal the availability of high-quality content to search engines. Therefore, this step will be of great help in improving your website's SEO.
c) Ensuring faster page loading speed – Search engines like Google and Bing take the loading speed factor into consideration when they rank a website because users may leave the page if it does not load quickly.
So if you find that your website is loading slowly, it works the same way. Some of the ways to improve page load speed are optimizing image sizes, limiting the use of plugins, minimizing redirects, adding caching plugins and adding clean and simplified codes, etc.
For more details, see the article: Now speed up your website loads smartly! and tips to speed up your WordPress site
d) Optimizing Header and Other Images – If you want to optimize your website image for SEO, you need to add an ALT tag, title and description to your images. By adding all these elements, images are optimized for the web and are more visible in search engine results under Images.
e) Add Heading Tags – Content on a website looks impressive if it is carefully divided into smaller sections using headings. Header tags are necessary to add to a website as it ensures readability and keeps the reader's interest intact. So, while checking SEO, work on your content and improve its appearance.
f) Check for 404 Redirects – When working on your site's SEO, check for 404 redirects and ensure that your site is not redirecting visitors to it. No one wants to click on a link and be redirected to a 404 page. Even search engines consider a website with too many broken links to be a neglected and old website and lower its search ranking. Therefore, it is best to use tools like Google Webmaster Tool to find these links and fix them.
g) Check the layout and format of the website - a user-friendly layout increases the user experience and readability of the content for the visitor. Therefore, it is recommended to add proper layout and formatting options such as
1. Readable font size and typography
2. Distinct colours and types
3. Line spacing and short paragraphs
4. Subheadings
5. Techniques like tabs, sliders, dropdowns and more
h) Add an Informative Contact Us Page – The Contact Us page on your website must be informative and a one-stop shop if your visitor is looking for information about you. Search engines also go through the contact page and look for detailed information so that they can list your site as trustworthy and therefore higher in the search results.
i) Proper Site Architecture and Navigation – Flat site architecture makes content more readable and helps visitors easily find the content they are looking for. This process in turn reduces bounce rates and improves website SEO.
j) Make your website mobile friendly – Mobilization works in practice as more and more customers prefer mobile when it comes to shopping and viewing content. Therefore, in order for a website to rank better in search engines, it must be optimized for mobiles.
k) Add Social Media Sharing – Social media has become extremely important and to be more known, any business needs to popularize itself through social media channels. Adding social buttons to your website can help with social sharing activity as a visitor who finds interesting content might want to share the same with their group.
So apart from the normal activities above, there are some tips that would help you in the SEO activity of your website.
These activities are extremely simple to do and can really help improve grades. Don't wait and start taking these steps today. Hire Redgates for SEO services and digital marketing services for your website to increase search engine rankings and traffic which in turn helps in business growth.
